Starting a coaching business can feel overwhelming. From finding your niche to connecting with clients, the process is filled with challenges. But it doesn’t have to be. The latest episode of the Coaching Inc. Podcast featuring Ray Zhang offers practical insights for coaches, consultants, authors, and experts on how to create meaningful impact and achieve real growth—even if you’re starting from scratch.
1. Share What You Know: Build Trust Through Value
Ray emphasized a powerful strategy: “Share your top secret.” Many coaches hesitate to give away too much, but this transparency is what builds trust and positions you as an authority. People won’t invest in your coaching if they don’t first see the value in your expertise.
Action Tip: Start small. Share practical, actionable insights on social media or in conversations. The more you help, the more people will see the value you can offer as a coach.
2. Keep It Simple: Sell First, Build Later
A key takeaway from Ray’s journey was his focus on action over preparation. He sold his coaching program before creating a single module, using client feedback to shape the content. The message is clear: Don’t wait for perfection to start offering value.
Action Tip: Create a simple offer. Focus on solving one specific problem for your clients, and let real-world feedback refine your program over time.
3. Focus on Revenue-Generating Activities
Too many new coaches spend time on non-essential tasks like designing logos or building websites. Ray’s success came from prioritizing direct client outreach and one-on-one connections. Building relationships, rather than spending months preparing, is key to gaining traction.
Action Tip: Schedule time each day to connect with potential clients. Whether through social media, email, or in-person networking, prioritize activities that directly lead to client growth.
4. The Power of Organic Marketing
Ray’s strategy for attracting clients included daily Instagram Lives and podcast appearances. These consistent, value-driven actions helped him build an audience, even without an initial following. This approach is accessible and effective for any coach looking to grow organically.
Action Tip: Commit to one platform and go all-in. Whether it’s Instagram Lives, TikTok, or LinkedIn, consistency and authenticity are more important than having a large initial audience.
5. Build Relationships to Scale
Ray highlighted how being part of mastermind groups, like Tony Robbins’ Platinum Group, played a crucial role in his success. Building relationships with motivated and like-minded individuals can open doors to new opportunities and collaborations.
Action Tip: Join communities that align with your goals. Whether it’s a local entrepreneur group, online forums, or professional organizations, invest in building meaningful connections.
Start Now and Keep Moving Forward
The most successful coaches aren’t waiting for the perfect moment—they’re taking action. Ray’s story is a testament to the power of starting with what you have, focusing on value, and building as you go.Ready to take your coaching business to the next level? Join Coaching Inc. and gain access to proven strategies, actionable insights, and a supportive community to help you grow your client base and achieve your goals. Visit CoachingInc.com to get started today!
To Great Adventures,
The Coaching Inc. Team
