In this episode, Tom Krol speaks with Jason Drohn, an expert in marketing and sales funnels. They discuss the importance of effective messaging and how it can drive revenue for coaches and consultants. Jason emphasizes the need to focus on solving real problems for clients and using empathy to understand their wants, needs, and desires. He shares practical tips for getting started, such as posting on social media with an “if-then” framework to attract potential clients. Jason also highlights the importance of following up and having conversations with leads to effectively convert them into paying clients.
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Key Takeaways:

Effective messaging is crucial for coaches and consultants to attract clients and drive revenue.Posting on social media with an “if-then” statement can help identify potential clients who need your services.Following up and having conversations with leads is essential for converting them into paying clients.Marketing is an amplification of your messaging, and it should focus on solving real problems for clients.Scaling your business requires product-market fit and providing solutions that people actually want.

​Notable Quotes:

“Marketing is just an amplification of your messaging.” – Tom Krol
“Your job is helping people. Your job shouldn’t be the marketing.” – Jason Drohn
“More clients equals more money. More money is an amplifier of your message.” – Jason Drohn
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Show Notes:

•[3:40] – Guest introduction
•[5:48] – What is a product-market fit?
•[10:00] – The fastest way to get new clients
•[13:20] – The “if-then” formula for posting on social media
•[17:23] – What is a great conversation starter for coaches who want to coach newbie clients?
•[22:03] – More money is an amplifier of your message
•[24:23] – Jason’s book recommendations


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Resources:

Email Jason at: jason@doneforyou.com or visit their website: www.doneforyou.com
Expert Secrets by Russel Brunson
Crossing the Chasm by Geoffrey Moore
100 Million Dollar Offers by Alex Hormozi
Measure What Matters by John Doerr
The 4 Disciplines of Execution by Chris McChesney

Check out www.coachinginc.com and turn your coaching passion into a thriving business!

If you would like Tom’s help in building/scaling your coaching business, go to www.coachinginc.com and fill out an application for your opportunity to work with him personally.