What if the key to selling high-ticket coaching isn’t about fancy funnels, expensive ads, or years of experience? In this episode, Jason Lavender shares his journey from real estate to coaching, revealing how he built a thriving business by leveraging Facebook groups and organic client attraction. Host Tom Krol into Jason’s strategies, mindset shifts, and business model, uncovering how he turned conversations into conversions. If you’re looking for a fresh perspective on growing a coaching business, this episode is packed with insights.
(02:24) How Jason started coaching from people always asking for help.
(04:03) Charging $99/month for mentorship and creating the first Facebook community group.
(05:00) Turning free real estate advice into a profitable membership model.
(06:32) Growing first coaching group to 36 members before pivoting approach.
(08:10) Partnering on real estate deals instead of only high-ticket coaching.
(10:00) Lesson learned: Never partner when hiring solves the problem better.
(12:00) Tom explains partnerships fail and why hiring is a safer business.
(14:38) Pivoting to $1,500 buy-in, $127 monthly for real partnerships.
(15:47) How meetups and dinners keep coaching members engaged and loyal.
(17:34) Why coaching others improves Jason’s real estate deal-making skills daily.
(18:40) Coaching works best when you genuinely care about client success.
(21:05) First step: create Facebook group, host meetups, serve generously.
This episode is a masterclass in organic client acquisition through authentic relationships. Jason shares his proven system for turning Facebook groups into cash machines, explains why most partnerships fail, and provides actionable insights on scaling coaching without high startup costs. If you’re tired of complicated funnels and want a real, simple system that works, don’t miss this.
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