CIP Season 2 002: The Secret to Selling High-Ticket Coaching (Even If You’re Just Starting) with Jason Lavender

What if the key to selling high-ticket coaching isn’t about fancy funnels, expensive ads, or years of experience? In this episode, Jason Lavender shares his journey from real estate to coaching, revealing how he built a thriving business by leveraging Facebook groups and organic client attraction. Host Tom Krol into Jason’s strategies, mindset shifts, and business model, uncovering how he turned conversations into conversions. If you’re looking for a fresh perspective on growing a coaching business, this episode is packed with insights.

You’ll Learn How To:

  • Start and monetize a Facebook group even as a beginner.
  • Build authority and trust that attracts high-paying clients.
  • Avoid costly partnership mistakes in coaching businesses.
  • Set pricing strategies for group mentorship and high-ticket offers.
  • Turn community building into consistent client acquisition.

What You’ll Learn in This Episode:

(02:24) How Jason started coaching from people always asking for help.

(04:03) Charging $99/month for mentorship and creating the first Facebook community group.

(05:00) Turning free real estate advice into a profitable membership model.

(06:32) Growing first coaching group to 36 members before pivoting approach.

(08:10) Partnering on real estate deals instead of only high-ticket coaching.

(10:00) Lesson learned: Never partner when hiring solves the problem better.

(12:00) Tom explains partnerships fail and why hiring is a safer business.

(14:38) Pivoting to $1,500 buy-in, $127 monthly for real partnerships.

(15:47) How meetups and dinners keep coaching members engaged and loyal.

(17:34) Why coaching others improves Jason’s real estate deal-making skills daily.

(18:40) Coaching works best when you genuinely care about client success.

(21:05) First step: create Facebook group, host meetups, serve generously.


Who This Episode is For:

  • New and aspiring coaches looking to sell high-ticket packages.
  • Course creators building mentorship communities.
  • Coaches struggling to scale their group coaching programs.
  • Entrepreneurs who want to turn knowledge into income.
  • Real estate professionals interested in mentorship and passive income.

Why You Should Listen:

This episode is a masterclass in organic client acquisition through authentic relationships. Jason shares his proven system for turning Facebook groups into cash machines, explains why most partnerships fail, and provides actionable insights on scaling coaching without high startup costs. If you’re tired of complicated funnels and want a real, simple system that works, don’t miss this.

Connect With Jason: