CIP Season 2 006: Stop Posting. Start Selling. The Social Media Strategy That Works with Jen Way

Are you posting daily on social media and still not seeing the results you want? The secret to transforming your social media presence into a client-generating machine lies in the strategy, not the frequency of posts. In this episode, Jen Way reveals her proven system that leverages Facebook groups to attract the right clients without burning out or running ads. Discover the social media strategy that actually works—no more guesswork, just actionable steps to start selling today!

You’ll Learn How To:

  • Structure your social media to attract the right clients.
  • Engage in Facebook groups without coming across as salesy.
  • Turn interactions into revenue through authentic connections.
  • Develop repeatable responses that save time and build trust.
  • Leverage your network to grow your client base effortlessly.

What You’ll Learn in This Episode:

(02:38) Jen’s focus on giving valuable advice, not pitching coaching.

(03:10) Successful social media clients aren’t lucky; they follow a strategic process.

(03:30) Jen’s system turns Facebook groups into client-generating assets without ads.

(04:05) Networking and giving free value in communities, leading to new clients.

(05:20) The importance of participating in Facebook groups without self-promotion.

(06:40) Joining as many relevant Facebook groups as possible to help others.

(07:15) Jen answers questions, offering direct, actionable advice without promoting services.

(08:00) Focusing on adding value instead of selling within community groups.

(08:30) Joining Facebook groups with active discussions leads to better opportunities for help.

(10:00) Saving frequently used responses in a database for efficiency in answering.

(11:00) Specific, actionable advice and avoiding overly cryptic responses.

(13:10) Building a professional Facebook page with contact info and consistent posts.

(14:00) Increasing organic reach through daily content and live streams on Facebook.

(16:40) Network is the most valuable asset; connections lead to new opportunities.

(28:00) The power of giving away valuable content to build trust and attract clients.

 

Who This Episode is For:

  • Coaches, consultants, and entrepreneurs struggling to gain clients through social media.
  • Marketers and social media managers looking to boost client engagement.
  • Anyone interested in learning practical strategies to build authentic connections.
  • Listeners looking to master organic client acquisition.

Why You Should Listen:

This episode challenges the conventional wisdom of constant posting and reveals why strategic interaction in Facebook groups outperforms any content schedule. Jen Way’s practical insights and real-world examples will give you a step-by-step roadmap to turn your social media presence into a profit-making tool.

For more information about the upcoming Coaching Inc. Summit on April 28th & 29th, 2025, check out the official event here: https://coachinginc.com/summit/.