CIP Season 2 008: How to Identify & Attract Your Perfect Client (Without Begging or Convincing) with Matt Porcaro

Imagine transforming your expertise into a thriving coaching business, where your first paying client isn’t a distant dream but a tangible reality. The key to unlocking this success lies in mastering a few simple strategies that fast-track your progress. In this episode, we’ll dive into exactly how you can get started and avoid common pitfalls along the way.

 Matt Porcaro, a coach who specializes in first-time homebuyers and real estate investors, shares his blueprint for attracting ideal clients. He will walk you through his strategies, how to engage with them, and avoid costly mistakes that keep most coaches struggling.


You’ll Learn How To:

  • Identify where your first paying client is hiding
  • Avoid the common mistakes that keep coaches struggling
  • Find the best places to post content that attracts clients
  • Use organic marketing methods to find clients without ads
  • Create valuable content that turns followers into paying clients

What You’ll Learn in This Episode:

(01:34) How Matt started his coaching business without a brand.

(03:45) Matt shares his niche coaching model for first-time homebuyers.

(04:50) He discusses how the right mindset is key to client success.

(06:20) Why Matt believes giving value without expecting anything in return works.

(08:00) He explains how being passionate helps avoid burnout in coaching.

(09:40) Matt talks about the importance of consistent, organic posting.

(11:30) How posting daily content helped Matt gain an audience and followers.

(15:20) Matt describes how to teach in a highly niche market with limited awareness.

(17:05) The importance of solving a problem and creating solutions for clients.

(21:00) Matt shares tips on managing client expectations and delivering on promises.

(25:10) How creating engaging, organic content leads to attracting high-ticket clients.

(28:20) The biggest mistake coaches make and how to avoid it.

(30:40) The power of content marketing in attracting your perfect client.

(32:50) Matt explains how to scale your business once you’ve got the right systems in place.

(35:00) How Matt successfully balances passion and discipline in his business.


Who This Episode Is For:

  • Aspiring coaches looking to land their first paying client
  • Real estate investors and coaches looking to grow their audience
  • Entrepreneurs eager to learn how to attract clients without ads

Why You Should Listen:

If you’re struggling to attract clients and want to build a sustainable coaching business, Matt shares the exact strategies that allowed him to succeed without spending money on ads or building a massive following.

 

Follow Matt here:

 

For more information about the upcoming Coaching Inc. Summit on April 28th & 29th, 2025, check out the official event here: https://coachinginc.com/summit/.