Six months from now, there will be two kinds of entrepreneurs: those still spending hours creating an endless amount of content, and those who have AI doing 80% of the heavy lifting. They’ll both have access to the exact same tools.
For today’s episode, Tom Krol talks with Coaching Inc. member David Pupo about the AI system he’s built to create content that matches his own voice and personality.
David shares how he trained Claude using his podcast transcripts, sales calls, and personal content to generate posts, reels, and captions that feel authentic. This episode shows you a practical way to use AI as an extension of your brand rather than replacing it.
Listen and enjoy!
You’ll Learn How To:
- Train AI to write in your own voice
- Turn trending topics into engaging content
- Create more content without sacrificing authenticity
- Use AI to save time
What You’ll Learn in This Episode:
(02:34) How David built an AI to match his voice and messaging
(03:55) Transcribing the podcast through YouTube
(05:36) How AI turns his long-form content into his tonality
(07:48) A simple system for creating reels from trending news stories
(09:00) AI helps write script, captions, and CTAs
(10:05) Doing the green screen on Instagram
(10:32) Asking AI for trending hashtags
(13:41) Creating topical content helps you get discovered faster
(17:00) Importance of repurposing content across multiple platforms
(18:23) Criticism and negative comments can help your content perform better
Who This Episode Is For:
- Coaches who want to create more content
- Entrepreneurs using AI to grow their business
- Personal brands looking to stand out online
Why You Should Listen:
If you want AI to sound more like you and less like everyone else, this episode is a must-listen.
Connect with David Pupo:
- Instagram: https://www.instagram.com/dollarswithdavid/
Resources:
- Apply now for Coaching Inc.’s private mastermind at coachinginc.com
