What if your next $30,000 coaching client didn’t come from an ad, a funnel, or a sales call with a total stranger? That’s exactly what happened to Andrew Lucas, who built his coaching business through a local real estate meetup and a community of people who already knew and trusted him.
In this episode, Andrew shares how a simple lunch-and-pizza meetup eventually became a coaching business averaging $80K–$85K per month. He also talks about the mistakes he made early on, why you need a real program before taking people’s money, and how building a community can turn into a powerful coaching business.
You’ll Learn How To:
- Start a local meetup and build a community around your expertise
- Build trust by becoming the hub for information in your market
- Avoid the mistakes of coaching without a clear program or design
What You’ll Learn in This Episode:
(03:22) What does a local event look like?
(03:53) How Andrew and his wife started with simple real estate meetups
(04:58) Becoming the hub of information
(06:10) The biggest mistake Andrew made when he first started coaching
(08:50) You don’t need to turn every meetup into a client immediately
(11:02) The most important part of the program
(14:34) When partner split goes the wrong way
(17:08) How Andrew presents his $75K program and why $30K upfront works
(19:50) Dealing with new laws in South Carolina for wholesaling
(25:46) Andrew on promoting the local meetups
(32:55) How Andrew competes with other local meetups
(34:54) When virtual meetups make sense
(35:38) People want connection and want to be around others who think the same way
(37:46) Leaning into motivation and proof in coaching
(42:41) Keeping the momentum in local meetups
(47:00) Why Andrew stopped bringing outside speakers into his meetup
(49:20) How Andrew follows up with meetup attendees
(52:09) How workshops and joint events can attract your ideal clients
Who This Episode Is For:
- Coaches who want to build a business through community
- Real estate investors thinking about starting a coaching program
- Entrepreneurs who want to use local events to grow their influence
Why You Should Listen:
Andrew’s story shows that you don’t always need a complicated funnel or a big marketing machine to build a coaching business. This episode gives you a practical look at how a local meetup can grow into a serious coaching business.
Connect with Andrew Lucas:
- LinkedIn: linkedin.com/in/andrew-lucas-96132949
Resources:
- Apply now for Coaching Inc.’s private mastermind at coachinginc.com
