Most business owners have happy clients, but very few know how to turn those happy moments into powerful marketing.
In this solo episode, Tom Krol talks about a simple technique that he used just to make massive amounts of revenue in a short amount of time that doesn’t cost a penny. That is, you become a ninja at capturing good news.
Listen as he shares a simple strategy for collecting authentic client reviews, and why timing is everything in client reviews.
You’ll Learn How To:
- Capture authentic client reviews
- Collect reviews consistently without making it complicated
- Build trust with potential clients using real customer feedback
What You’ll Learn in This Episode:
(01:02) Capturing “good news”
(02:06) Simple trick that is built on human nature and laws of reciprocity
(02:52) Timing is everything in client reviews
(04:28) Use the word “reviews” instead of “testimonials” on your website
(05:14) Make collecting reviews a weekly responsibility for your team
(06:14) Simple contract clause that gives you permission to use client reviews
Who This Episode Is For:
- Coaches who are looking to build more credibility
- Entrepreneurs who want more referrals
- Business owners who aren’t consistently collecting reviews
Why You Should Listen:
Tom shares a practical system for collecting authentic reviews, using them effectively, and building trust with future clients.
Resources:
- Apply now for Coaching Inc.’s private mastermind at coachinginc.com
