For today’s episode, we will be talking about webinars.
Tom Krol explains why a webinar is only 1% finished once you have the slides, talking points, and presentation ready. The real work starts after that, when you begin testing different parts of the webinar to see what gets people to watch, stay, and take action.
From testing your CTA and pricing to tracking where people drop off, Tom shares a simple approach to improving your webinar and turning it into a more effective sales tool.
You’ll Learn How To:
- Improve your webinar by using real data
- Test different prices, CTAs, formats, and webinar lengths
- Track where people are dropping off
- Create a webinar that gets more people to watch
What You’ll Learn in This Episode:
(01:24) What is a webinar?
(01:59) The most important thing to know about a webinar
(02:48) The metrics and KPIs you need to track after launching
(03:49) When to introduce the CTA into the webinar?
(04:30) Split testing is the key to improving your webinar
(05:29) The difference between teaching webinars and future-pacing webinars
(06:30) Write your own webinar instead of paying a consultant
(07:17) The first part of the webinar
(08:05) A webinar is a journey and requires ongoing work
Who This Episode Is For:
- Coaches who want to use webinars
- Entrepreneurs building a scalable coaching business
- Course creators looking to improve their conversions
Why You Should Listen:
If you’re using webinars, or planning to start, this episode will help you look at the process differently and focus on the work that drives results.
Resources:
- Apply now for Coaching Inc.’s private mastermind at coachinginc.com
