Most coaches are wasting time on logos, websites, and complicated funnels instead of focusing on what actually generates revenue.

In this episode, Tom Krol breaks down his simple, proven system for closing 10 high-ticket clients in just 28 days. He also shares his messaging framework, which makes people either turn you up or turn you off, why new coaches have a massive advantage over established coaches, and why authenticity always beats a polished brand.

You’ll Learn How To:

• Close 10 high-ticket clients in under a month
• Create polarizing messages that attract buyers fast
• Stop wasting time on logos, funnels, and “busy work”
• Transition naturally from free help to paid coaching
• Build confidence, stay authentic, and lead with value

What You’ll Learn in This Episode:

(01:55) How to close 10 high-ticket clients in 28 days?

(03:08) Tom’s journey from broke real estate investor to $20M in coaching sales

(05:03) The moment that sparked the birth of Coaching Inc.

(07:06) How reading eight pages a day changes your success

(08:18) What “high-ticket” really means

(09:16) The mindset shift that unlocks higher pricing

(10:31) “If you don’t pay, you don’t pay attention.”

(10:54) The five people you should take feedback from

(12:32) Marketing won’t fix a broken message

(13:31) How to make people either turn you up or turn you off

(15:08) Why preparation is just disguised procrastination

(16:11) The real reason most coaches make less than $100K a year

(18:15) Stop comparing yourself to competitors; focus on authenticity

(21:39) The 3–5 RODs (Radical, Outrageous Differences)

(23:35) Why your enthusiasm should be contagious

(25:37) Don’t be a marketing person and a support person

Who This Episode is For:

• Coaches and consultants who are ready to land real clients fast
• New entrepreneurs who are tired of overthinking and under-earning
• Anyone who wants to build a high-ticket coaching business without ads

Why You Should Listen:

If you’ve been hiding behind prep work, this episode is your wake-up call. Tom’s message gives you clarity, confidence, and connection to close more deals than any funnel ever will.

Connect with Marc Mawhinney:

• Website: https://www.naturalborncoaches.com/ 

Resources:

• Apply now for Coaching Inc.’s private mastermind at coachinginc.com