What do you say when you’re starting out as a coach, and nobody knows who you are yet?
In this episode, Tom Krol breaks down how to create what he calls “magnetic messaging,” content that attracts the right people, repels the wrong people, and gives your audience a reason to listen.
Today, he shares simple ideas around authenticity, radical differences, creating content from a beginner’s perspective, and giving away real value. Listen and enjoy the show!
You’ll Learn How To:
- Create messaging that attracts your ideal audience
- Stand out by embracing your radical differences
- Turn your experience into useful talking points
- Give away valuable information without losing client
What You’ll Learn in This Episode:
(01:51) The attitude of progress, not perfection
(02:26) Being real and authentic with your audience
(03:42) Enthusiasm makes your message more powerful
(04:37) R.O.D.S. explained
(05:30) Being different can help you cut through the noise
(07:07) The “10,000 Talking Points” idea
(07:38) Why you need to remember what it was like to be a beginner
(09:02) Write down 100 different questions a newbie would ask you
(10:22) Understanding your audience wants to hear your hits
(11:15) Bringing people value when you speak
(12:34) Being a generous expert and giving away your best information can attract more clients
Who This Episode Is For:
- Coaches who are just starting to build an audience
- Consultants and course creators looking for better messaging
- Entrepreneurs trying to stand out
- Anyone who wants to create content
Why You Should Listen:
Tom shows you how to lean into what makes you different, speak with genuine enthusiasm, and give people something they can use.
Resources:
- Apply now for Coaching Inc.’s private mastermind at coachinginc.com
