Can you make six figures in just five days without a massive team, expensive ads, or cold DMs?

April Dawn, the Queen of Challenges, joins Tom Krol to reveal exactly how she’s helping coaches and experts pull in six-figure paydays through high-converting 5-day challenges. This episode unpacks the strategy, the setup, and the structure you need to create an irresistible offer, deliver insane value, and close premium clients all within a week.

If you are a coach or expert with something valuable to share but struggle with sales, this episode is for you!

You’ll Learn How To:

• Plan and structure a 5-day challenge that sells
• Attract your ideal buyers without feeling pushy
• Use belief-based teaching to get conversions
• Handle objections with confidence and clarity

What You’ll Learn in This Episode:

(04:58) What is a five-day challenge?

(05:17) Two core conversion events: Webinar and challenge

(07:06) How to start with the five-day challenge from scratch?

(09:51) Three core things you must do in a challenge: Build trust as a business owner, client, and the actual offer

(11:28) The two most important non-negotiables to hit six-figure results

(13:17) Why repeating the same challenge leads to scalable, predictable revenue

(19:41) Organic vs. paid lead generation and when to layer in ads

(22:48) How to design high-converting landing pages with simple, effective copy

(24:06) What a “pop-up group” is and why it’s the ideal container for your challenge

(26:00) April explains what retargeting is

(28:50) A breakdown of the 90-day challenge cycle, including pre-party, challenge week, and sales week

(30:35) The structure of a sales week that consistently converts

(35:25) The 6 core pillars of a high-converting, high-cash launch

(36:01) The “Dummy Test” – a 3-question messaging tool that instantly improves conversion

(38:56) The importance of traffic strategy and consistent audience growth

(40:08) Launch strategy essentials: bonuses, down-sells, prizes, and timing

Who This Episode is For:

• Coaches and course creators with high-ticket offers
• Experts looking for a proven launch model with predictable results
• Business owners who are tired of low-converting webinars or ads
• Anyone who wants to run a live challenge that closes sales

Why You Should Listen:

April Dawn is the strategist behind some of the highest-converting online challenges in the coaching space today. This episode reveals her exact process, from belief-building to pitch, to achieve six-figure results in just five days. Whether you are launching your first challenge or revamping an old one, this is the step-by-step plan.

Connect with April Dawn: 

• LinkedIn: https://www.linkedin.com/in/cmoatlas/?originalSubdomain=mx 
• Facebook: https://www.facebook.com/cmoatlas/ 
• Instagram: https://www.instagram.com/growthbyfunnels/?hl=en 

If you are serious about growing and scaling your coaching business and want to learn from the best in the industry, take action now! Visit https://coachinginc.com/